Everyone claims to hold Grandma’s secret recipe to the best Italian dish, it’s a shame their grandma wasn’t Italian. Pizza express needed a refresh for the brand to be different from other pizza restaurants in this regard. To support Pizza Express’s rebranding, we completely changed their brand positioning, visual identity, and restaurant interior. Our future vision for this brand is designing a restaurant where people feel completely at home. Where they can come at any time of the day, for working in a relaxing atmosphere or just for relaxing. After work, before work or to do work. With our minimalist design choices, we aimed to create a sincere, modern and casual working and eating area for busy minds and empty stomachs.