OYKU ALTAY PORTFOLIO / TALE OF TALENTS UK
GRAPHIC DESIGNER AND CREATIVE
PERSONAL BRANDING FOR LAWYERS
UX - UI Product Design : Website of a Legal Designer
MISSION OF THE WEBSITE
Informing people about the importance of personal branding Giving insides about the services
Being sure that people can reach her
To bring more credibility
SERVICES
1;1 training
Social media management
Particle personal branding presentation
BRIEF
Building a brand from the ground up based on user insights. Help Daisy to tell her story through design and create an easy to use, quick and effective product.
BEFORE
AFTER
KEY FINDINGS
It is an unfamiliar service for the target audience, and they had
difficulty understanding what exactly offered and how it will be useful to them.
It is not easy to convince Lawyers to get these services.
They are looking for references, researches and service related feedbacks.
They read and write quite often for their own job.
They don’t like word crowds. they’re looking for reliable information.
PLANING
MUST:
Services Contact
Testimonials
WANTS:
Resources Events
Articles
EXTRA:
Case studies
Clients she worked with
Instagram examples
Supporting research / Info
WHIREFRAMES
Initial ideas were sketched out, this allowed rapid exploration of ideas. Once a suitable approach was identified, a potential user flow was mapped out
USABILITY TESTING
The prototype was tested with 8 participants, observing how they would complete the task ‘get 1:1 training service’ and the conclusion was:
Some people preferred to scan the all landing page first and clicked on Meet Daisy button, then they found a way to contact her. Others directly went to top menu and found the services section and followed the steps in order.
Testimonial:
Oyku worked on a UX project to improve my website. She is a talented designer in both brand and web development. She produced extremely high quality work and went above and beyond.
Her proposal will be a catalyst for my business and brand moving forward. It gives me an infinitely more professional image, with a website that really works. Thank you Oyku.
Daisy Doardo