The purpose of this project is to change dancer's perspectives Moving them from stages, clubs, closed airless studios to parks. In this way, dancers will be able to dance in wider areas and exercise in open air. As the audience will only be strangers strolling through the park , the dancers will only be able to dance for fun without feeling under pressure. We encourage dancers to live a healthy life where they are able to be themselves without judgment or feeling overwhelmed.

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This brand offers people comfort as if they were in the backyard of their own house. A kind of relaxation and escape route for dancers at the most stressful and busy times. Here, everyone can just be like themselves and express their feelings with dance.

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As the font we chose is quite interesting and bold, we decided to go with a typographic logo.
With the help of typeface, the brand can be easily recognized. That’s why, even if we use the name in different directions, it will not create any confusion. The original logo can be used anywhere simply, but it's also preferred to use other experimental ones in an alternative way on other products.

Especially the “Be” part of the word in “behaviour” used with a bold weight because it is directly related to the concept and stands out more than the rest of the word. Like Be confident, Be in the moment. 

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BEhaviour
Dancing to be ourselves, to be free, to be comfortable, to be healthy and most importantly to be in the moment.